Top 10 Online Marketplaces in Germany

Updated: Nov 9, 2023
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Top 10 Online Marketplaces in Germany

As a Dutch business aiming to establish your foothold in the German market, understanding and leveraging online marketplaces can be your effective gateway to success. In this blog post, I will discuss the top 10 most important marketplaces in Germany, offering insights into their unique features, customer bases, and potential for your Dutch business.

The Importance of Online Marketplaces in Germany

When it comes to entering the German market, there are plenty of factors to consider. But, one of the most important aspects that should never be overlooked is the role of German marketplaces. If you’re serious about growing your business in Germany, there is a high chance that marketplaces need to be a part of your strategy. The German e-commerce market is one of the most mature and competitive markets in Europe, with a highly discerning customer base. With the right approach, marketplaces can help you quickly gain visibility and traction among your target audience. By leveraging the existing customer base of popular marketplaces, you can reach new customers, establish your brand, and ultimately drive higher sales. So, if you’re looking to go big in Germany, don’t overlook the power of marketplaces.

Overview of the Top 10 German Online Marketplaces

  1. As the largest marketplace in Germany, offers a vast customer base and robust fulfillment services (FBA). It is especially suitable for businesses selling consumer goods, ranging from electronics to home decor.
  2. is a popular choice for selling both new and used items. The auction-style format can be a strategic approach for unique collectibles or high-demand products. Their Global Shipping Program eases cross-border logistics.
  3. Zalando: Focusing solely on fashion, Zalando is the go-to marketplace for clothing, shoes, and accessories. If your Dutch business operates in the fashion industry, Zalando could be a strong platform to reach style-conscious German customers.
  4. covers a broad range of product categories but has a particular focus on furniture and home goods. The marketplace is well-known for quality, making it a good fit for premium brands. It also offers a dedicated B2B platform for wholesale purchases.
  5. Etsy: Known for its artisanal and handmade products, Etsy is a niche marketplace with a dedicated following. If your business specializes in unique, personalized goods, Etsy could be an excellent opportunity to reach the right audience.
  6. This is a marketplace with a strong focus on sustainability and conscious consumerism. Businesses that align with these values can leverage this platform to reach environmentally-conscious German customers.
  7. Kaufland is a popular German supermarket chain that also offers an online marketplace. It provides opportunities for businesses selling groceries, household items, and personal care products.
  8. With over 7 million products and 9.5 million visitors per month, is a large online marketplace in Germany. It offers a variety of product categories, including electronics, home goods, and fashion.
  9. As one of the largest hypermarket chains in Europe, also has an online marketplace for businesses to sell their products. This
  10. About You: About You is a fashion marketplace that focuses on a personalized shopping experience for customers. It offers an extensive range of clothing, shoes, and accessories and has a strong presence in the German market.


Germany Online Marketplaces

Before You Get Started on Any Online Marketplace in Germany

Now that we’ve covered some of the top marketplaces in Germany, let’s discuss some of the things you need to consider and prepare before completely diving into any of them.

Understand Your German Target Audience

Before diving into any marketplace, it’s crucial to understand your target audience in Germany. This will help you determine which marketplace(s) will be the most relevant for your products or services.

Evaluate Your Competition in Germany

Understanding your competition on these marketplaces is crucial for identifying opportunities and threats. Analyze their product offerings, pricing strategies, and marketing tactics to inform your own strategy.

Ensure Cross-Border Logistics and legal Compliance

Make sure you are aware of the legal requirements for selling in Germany, including tax regulations and product restrictions. You will also need to have efficient cross-border logistics in place to ensure fast and reliable delivery of your products.

Select the Most Suitable Marketplaces for Your Product or Service

Finally, consider which marketplace(s) align best with your product or service. This could be based on factors such as target audience, competition, fees, and regulations.As mentioned earlier, each marketplace has its unique strengths and audience. Choose the marketplace(s) that align with your product or service to maximize your chances of success.

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In a free consultation, we identify your online business potential in Germany. We will show you exactly which strategies you can use to grow your company effectively. After the strategy session, you can choose if you want to implement the strategy yourself or if we can help you with it.

Leveraging the Ideal German Marketplace for Your Business Success

Once you detected the perfect marketplace for your product or service it is time to position yourself effectively. Through this you are able to reap the benefits that marketplaces are providing and make a name for yourself on the German market.

Create an Irresistible Offer

With a clear understanding of your target audience and competition, you can now craft an offer that stands out on the marketplace. This could be through competitive pricing, attractive product descriptions, or special promotions.

Optimize Your Product Listings

Take advantage of the marketplace’s features to optimize your product listings for maximum visibility and conversions. Start by creating an eye-catching profile for your business and carefully selecting the products you want to sell. Make sure to use high-quality images, detailed descriptions and competitive pricing to stand out from the competition.

Incorporate SEO Strategies

To increase visibility and attract more customers on German marketplaces, optimize your listings for search engines. This includes using relevant keywords in your product titles and descriptions, as well as utilizing backlinks and sponsored ads. By incorporating SEO strategies, you can improve your ranking on marketplaces and attract more potential buyers.

Utilize Customer Reviews

Customer reviews are a powerful tool that can greatly impact your sales on German marketplaces. Positive reviews not only build trust with potential buyers, but they also help improve your ranking on search results. Encourage satisfied customers to leave reviews on your listings, and be sure to respond promptly and professionally to any negative feedback.

Keep Track of Performance

Regularly track and analyze your performance on each marketplace. Pay attention to factors such as sales, customer feedback, and traffic to fine-tune your strategy and make necessary improvements. This will help you stay ahead of the competition and continuously improve your presence on German marketplaces.


Maximizing your presence and success on Germany’s top marketplaces as a Dutch business goes beyond merely listing your products. It involves a well-thought-out strategy encompassing optimization of product listings, incorporation of SEO strategies, leveraging customer reviews, and consistent performance tracking. By paying close attention to these areas, you can create a compelling online presence and effectively tap into the massive potential of these marketplaces. Remember, each marketplace is unique with its own set of rules and audience. Therefore, ensure your strategy is flexible and tailored to each marketplace. With patience and continuous effort, your Dutch business can thrive and reach new heights in the German market.

Market in Germany – Your Experts for Growth in Germany

Whether you’re a Dutch business ready to make your mark in the German market through various online platforms, or a newcomer seeking to make improvements, we’re here to support you. Contact us today for personalized advice and strategies to harness the potential of different marketplaces in Germany. The German market is waiting for you – let us help you conquer it! Begin your journey today.

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Get a FREE consultation and reach your goals 
in Germany

In a free consultation, we identify the potential and show you which strategies we can use to establish your company on the German market and grow it effectively.